​Situation

​Vehicle servicing is under increased competitive and financial pressure and the relevance of oil is declining in most markets. A fundamental change was needed to reinvent the experience and create new brand value.

​Solution

Working through growth agenda with a multi-business team all the way from foresight through to delivery, challenging assumptions, identifying opportunities, building the business model and creating the global value proposition for a game-changing product and service innovation.

Results

Launch of Nexcel, a revolution in oil change that is cleaner, greener and faster. Development of cross-industry partnerships to revolutionise the car servicing experience. Positioning of Castrol as a value creating innovation leader in its sector.

Delivered through Growth Agenda.